the marvelous mrs. maisel emmy mailer

For Your Consideration Emmy mailer produced for The Marvelous Mrs. Maisel Season Two. These mailers are a way for studios to showcase their shows and entice Emmy award voters. Amazon Prime Video supplied us with an existing structure from season one’s mailer. However, they wanted to elevate the look and feel to better match the essence of the show for season two.

Our solution was to apply a spot UV on a pattern of retro diamonds on the front and back of the package. This, together with a soft-touch coating, brought a lux and elegant unboxing experience. Inside, a full spread featuring some poster art used in the show was a graphic, fun way to capture the colorful, rich world of the 1960s.

Client: Amazon Prime Video

Role: Designer

Credits:
Creative Director: Duy Nguyen