usc viterbi homecoming invite

Every year the University of Southern California Viterbi School of Engineering hosts an alumni picnic for the big Homecoming game. They contact alumni through mailer invitations and encourage them to attend the celebration. The brief’s only constraints were to include a remit form, have the invite fit inside a standard envelope, and that the design had to be in line with USC’s branding.

The bold, eye-catching cover draws readers in while the dynamic diecut and graphics emulate the festive, yet competitive nature of the event.

Client: University of Southern California
Viterbi School of Engineering

Role: Designer