u-style lookbook

Lookbook created for Universal Brand Development, a branch of NBCUniversal dedicated to bringing Universal stories to consumer products. UBD requested for a comprehensive lookbook showcasing all of their current and upcoming products, as well as prominent collaborations.

I was a part of this large project from beginning to end, and my tasks included editing down products, deciding the pagination, compiling shotlists, being the consultant for the photographer and production team during the photoshoot, and designing layouts. I also managed a small team of designers to clean up photos and compose pages. Due to the numerous amount of assets, organization was key in making sure this project was run efficiently.

What resulted was a stylish book that incorporated impactful layouts to create a cohesive story, while taking into account each program’s distinctive aesthetic.

Client: Universal Brand Development

Role: Art Director, Designer

Credits:
Creative Director: Duy Nguyen
Photographer: Tony Garcia