universal spring/summer 2021 digital stylebook

Universal Brand Development loved the U-Style Lookbook we did for them, and once again wanted to work with us to design the Spring/Summer 2021 Stylebook. However, this time, the “book” would be all digital, with a heavy focus on each series’ unique style programs.

As like the other lookbook, the scope of this project was massive. I took the lead, making sure the numerous and ever-changing assets were organized and up-to-date. Managing several designers, I delegated tasks such as mockup creation, masking assets, and layout design, meanwhile always maintaining a consistent style and ensuring that the clients’ requests were met. The 256-page stylebook became a cohesive celebration of Universal Brand Development’s most recognizable properties and their iconic looks.

Client: Universal Brand Development

Role: Art Director, Designer

Credits:
Creative Director: Duy Nguyen